Connect with new generations without losing your essence as an agent
Life insurance agents face a new challenge: selling to a generation that doesn’t want to be sold to.
Millennials and Gen Z don’t buy out of fear or obligation. They buy when they understand the value, connect emotionally, and feel in control.
In this article, you’ll discover:
- What these young adults are really looking for
- How to approach them without being intrusive
- Practical communication and marketing strategies to successfully close sales
1. Who are these generations and what do they value?
✅ Millennials (born between 1981 and 1996)
- Seek financial stability, but also freedom and purpose
- Are typically in key life stages: getting married, having children, or buying a home
- Value policies with living benefits and savings options
✅ Gen Z (born between 1997 and 2012)
- Skeptical of traditional systems, but open to learning
- Prioritize mental health, financial freedom, and experiences
- Prefer visual, quick, and mobile-friendly content
2. What kind of life insurance interests them?
These generations want:
- Flexible products: adaptable to each life stage
- Living benefits: like critical illness riders, disability coverage, or savings
- Clear, simple explanations, with no technical jargon
DMB Tip: Emphasize that life insurance is not just for death, but a powerful tool to protect their goals while they’re alive.
3. How should you communicate with them?
📲 Be visual, direct, and transparent
- Use reels, short videos, carousels, or informal webinars
- Be yourself — no need for excessive formality: authenticity sells
💬 Educate, don’t pressure
- Instead of saying “you need insurance,” try:
“Did you know that for less than the cost of a pizza per month, you could protect your financial future?”
🤝 Be a guide, not a salesperson
- Your role is to guide them, not push them
- Earn their trust with free content, savings tips, and personalized follow-up
4. Key tools to close sales with them
- CRM integrated with WhatsApp for natural follow-up
- Calendly to schedule calls easily
- Short video calls instead of long in-person meetings
- Real video testimonials from other young clients
5. What to avoid
❌ Excessive technical language
❌ High-pressure tactics or urgency tricks
❌ Focusing only on death, not life goals
❌ Being invisible on social media
Agents who understand how these generations think won’t just sell more — they’ll build strong, lasting relationships.
At DMB, we believe the future of life insurance is in educating, guiding, and connecting.
And you can be the agent who leads that change.
🧭 What’s next?
👉 If you’re already working with these generations, tell us:
Which techniques have worked best for you?
👉 And if you haven’t started yet, now is the time to adapt.
At DMB, we’re here to give you the tools.