If you’re a life insurance agent wondering how to improve your sales closings, you’re not alone. Many agents have meetings, present policies… but still don’t close the sale. In this article, we share practical strategies to increase your closing rate and take your career to the next level.
🔑 1. Listen before you speak
One of the most common mistakes is talking too much and not listening enough. Before explaining any policy, ask key questions like:
- What’s most important to you when it comes to protecting your family?
- Have you had any previous experience with insurance?
👉 This helps you connect emotionally with the client and offer exactly what they need.
💡 2. Learn to spot buying signals
Many agents miss the signs clients give when they’re ready to buy. Key phrases to listen for:
- “What’s the process to get started?”
- “How much would it cost monthly?”
- “Can I change the plan later?”
👉 If you hear this, it’s time to close — not to keep explaining.
🧩 3. Offer solutions, not just products
Don’t sell insurance. Sell peace of mind, protection, and the future. Clients aren’t buying a policy — they’re buying security for their loved ones.
🎯 Use phrases like:
“With this coverage, your family would be protected if something happened to you tomorrow.”
🚫 4. Handle objections with empathy
The most common objections are:
- “It’s expensive”
- “Let me think about it”
- “I need to talk to my partner”
Don’t argue. Use approaches like:
“I completely understand. What part of the plan would you like to adjust so it fits you better?”
👉 Empathy + clear options = more closings.
🛠️ 5. Use tools and ongoing training
Top closers aren’t born that way. They train constantly. At DMB, we offer:
- Weekly training sessions
- Sales scripts
- Closing simulations
- Leader support during appointments
🎯 Knowledge and support make all the difference.
Closing sales is a skill you can develop
Improving your sales closings is absolutely possible when you refine your approach, truly listen to your client, and use the right tools. At DMB, we help you grow as an agent and close with confidence.
📩 Want to be part of our team and receive this training? Message us and we’ll tell you more.